You have heard people talking about email marketing and may be you are enthusiastic enough to attend some of the so called mega events, whose sole purpose is to make people aware of the importance of email marketing. But at the end of each event, you will find your head buzzing with innumerable ideas but alas, none of them seem to work for you when you kick start your own email marketing campaign. So, now you have realized, the hard way of course that email marketing is not for you. But the truth is just the very opposite. Email marketing is in fact designed for helping small business owners get some quick business queries without spending money like anything else. So, you might wonder what went wrong with your previous email marketing campaigns? Here we are going to have an in-depth analysis of the probable reasons behind the failure of your email marketing campaign that have cost your dearly.
Do Not Send Emails randomly: The success or the failure of an email marketing campaign depends on its database. You need to have a list of emails that are garnered carefully. Sending emails randomly will not make any difference. In fact, it can have serious repercussion later on. Your mail id can be treated as spam and that means all your efforts will be dumped to trash. You definitely do not want this right? To avoid this, you need to launch some kind of marketing campaigns and make people submit their email ids voluntarily. Try some freebies and I hope this will do.
Do Not Write Anything Boring: The content of your email needs to be catchy and it should ne powerful enough to incite the curiosity of the readers. However, for that purpose, you should not blatantly lie because people are quick to find that out and your email will have its place secured in the spam or junk mails. It needs to be simple but starling. Just take this for example, what you are supposed to write if you are asked to describe a laptop with 8 GB of RAM. You can scribble away with this: Excellent laptop with 8 GB of RAM. But does it sound nice and catchy? Of course not. What about this: Laptop that works hard and fast like you are. Now this means catchy. It is personal but universal and you can hardly resist yourself from reading rest of the content.
Start With A Winning Note: Since people are always bombarded with ads, they hate the idea of getting ads even in their emails. The moment they realize that the email is basically an ad, delete button is pressed almost instantly. The morale of the story is that your email should not look like an ad. Now, how on earth you can do it. Yes, it is tricky but nothing is impossible. Put on your creative hat and try some permutation and combination and you have it sooner or later.
Do testing: You should have different variations of an email. First start off with a particular template and if you find the conversion rate is not that impressive, you should hurry off with the next and the next and the next until you get the one that manages to send you a satisfactory number of queries at the end of the day.
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